2023's Top Business Newsletters
Email newsletters are in their heyday right now, which is a fact. Almost any topic you can think of is covered in writing, including a wide range of business-related topics. These periodicals can be excellent resources for staying current on industry trends and learning how to start and run a successful business. The question is, how can you choose which newsletters are worthwhile when there are so many possibilities available?
We can assist. Below, we list some of our favorite, lesser-known business newsletters that cover topics like marketing tactics and tax guidance and offer top-notch content. On our list, you won't discover a few well-known titles like Morning Brew and The Hustle. These are excellent choices for those who just have a few minutes to swiftly scan the day's top stories, but they are generalist magazines and not targeted at those who are running or developing enterprises.
Daily, weekly, or even monthly newsletters that are more focused on the average entrepreneur than Fortune 500 CEOs are more likely to be helpful to small business owners. By adding these articles to your email in 2023, you can sharpen your business acumen.
1. Millennials in marketing
The Workweek content collective includes Daniel Murray's marketing-focused newsletter. Conversations with marketing industry thought leaders that are "zero BS" and "unfiltered" are included in Marketing Millennials. Building successful mailing businesses and producing quality TikTok videos are two common conversational topics. We appreciate Daniel's emphasis on telling stories with his guests and producing insights that business owners may employ in their marketing campaigns.
2. Modern Social Media
For small business owners who wish to advertise for little or no expense, learning how to construct social media campaigns is a crucial skill. Social Media Today is a resource for the rapidly evolving world of social media. With a daily email that includes useful information on social media marketing, platform updates, posting techniques, influencer marketing, and more, this publication keeps up with social media trends and advances. The Industry Dive family of publications, which publishes free newsletters on business topics ranging from grocery to waste management, includes Social Media Today.
3. b. Newsletter
Perhaps we're a little biased, but we believe every business owner ought to include b. on their newsletter list. Subscribers get useful business advice and perceptive interviews with thought leaders twice a week. As well as learning from professionals how to address typical business issues like establishing your firm or enhancing your workplace culture, you'll hear how CEOs and founders achieved success. The b. email from Business.com also injects some enjoyment into the mix with an original comic, cocktail suggestions, and an examination of business principles from films and television. Who said it couldn't be pleasant to read about business?
4. Huge Concepts for Small Businesses
While many publications concentrate on broad issues like corporate strategy and branding, Barbara Weltman focuses on a valuable area: helping you save money on taxes. With articles like "Writing Off Casualty or Disaster Losses for Your Business" and "Reward and Punishment on Your Tax Return for Being a Pass-through Owner," the Big Ideas for Small Business newsletter is published once a month. We heartily endorse Weltman's newsletter as a resource for small business owners who need to understand the intricate U.S. tax system, even though its topic might not be as trendy as other publications. Additionally, Weltman sends out a daily email called the Idea of the Day that provides a brief paragraph or two on a crucial business topic.
5. Growth Gone Astray
Kyle Poyar, an operating partner at venture capital company OpenView, brings you this weekly newsletter. Polar's day work entails aiding the expansion of the portfolio firms of his company, and Growth Unhinged offers a free glimpse into his strategies. With in-depth case studies, the publication investigates the "playbooks behind the fastest rising firms." Growth Unhinged, as its name suggests, focuses on helping firms grow through "product-led growth (PLG), pricing, and go-to-market strategy," among other things. We also enjoy how Poyar illustrates his points with illustrations, GIFs, and emoticons.
6. Kevan Lee
The individual in question, Kevan Lee, is a vice president of marketing at Oyster and a marketing instructor at Boise State University. Kevan provides weekly playbooks, case studies, interviews, and trends in his self-titled weekly newsletter, which brings readers inside the realm of startup marketing and brand-building. We think Kevan Lee, the newsletter, is quite technical, which is fantastic for anyone trying to learn about marketing in the real world. Additionally, Kevan's playbooks, channel tactics, and other tools are available in a premium version of the publication. Lee also used appealing visuals to make his message easier to read, similar to Poyer's Growth Unhinged.
7. Launchpad Founder
Bootstrapped Founder focuses on building a small business while maintaining a full-time job. Arvid Kahl, the creator of FeedbackPanda and the author of Zero to Sold, is the author of this newsletter. Kahl places a lot of emphasis on creating and monetizing audiences as well as the concept of "building in public" to enhance your authority. We like that The Bootstrapped Founder offers practical advice for business owners who are attempting to realize their entrepreneurial aspirations without having huge funds or a substantial investment.
8. Communicator Newsletter
Customer support software provider Intercom produces this weekly email internally. Guides on "product management, sales and marketing, customer service, and startups" are provided to subscribers of this free resource. We appreciate how many of Intercom's articles provide a clear definition of the subject (such as email marketing) as well as detailed advice on how to begin and assess your progress.
9. Five Things You Should Share
Amy Guth, a radio host for WGN and a podcast host for Crain's Chicago Business, is the author of this newsletter. Each issue has five objects worth sharing, as the name implies. Although they frequently concentrate on "media and culture matters," a lot of the tales center on unusual commercial subjects. Examples include "male defaults in the workplace" and "the potential connection between vampires in popular culture and economic instability" in a recent issue. Despite being a brief read, this email is unquestionably distinctive and likely to elicit interesting ideas. Guth summarizes her collection as "Just Everything, Okay?" for a reason.
10. Young Money
Jack Raines, a student at Columbia Business School, is the author of this next weekly. He left his first job because, in his words, "looking at spreadsheets for eight hours a day grew tiresome." Raines now spends his free time writing and traveling the world on a backpack. Young Money jumps from topic to issue, much like the author's life does, but with an emphasis on motivation and financial guidance. Jack's engrossing writing style and original viewpoint on current affairs are appealing to us.
Decluttering your email and limiting your reading list to newsletters that affect your life are terrific resolutions for the first quarter of the year. While you concentrate on your entrepreneurial endeavors, which emails may you delete and which must you read? Choose the newsletter that best suits your needs during this busy season of business from those we've highlighted above and sign up for the mailing list. Additionally, it can't harm to sign up for all 12 at first, then decide which you like after a few weeks. A system of trial and error can be profitable, much like in business.
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