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Best Practices & Examples for Designing Small Business Websites


To leave a good first impression on visitors, small company websites need to have an appealing design and interesting copy. Small business owners might not have the funds, tools, or know-how to create a distinctive website. However, with the correct advice and techniques, you'll be well on your way to creating gorgeous landing pages that draw attention. We've collected a list of small company website design best practices and some examples to get you started. 

1. Use a font that is readable by all

There are many intriguing and beautiful fonts available, but are they readable and simple to understand? A helpful suggestion is to select a typeface that complements the style and tone of your business. Choose fonts and font combinations from Canva Font Combinations, Fonts In Use, and Google Fonts to get ideas. 

For instance, the logo and various textual parts of Chanel employ the Couture typeface. Visitors will experience the page consistently as a result of the visual uniformity. 

2. Maintain a Color Scheme with Few Colors 

People's perceptions of your home page might be affected by color. According to a Loyola University research from Maryland, color dramatically improves brand recognition. Stick to your brand's colors and use a unified color scheme throughout all of your marketing collateral and landing pages to maximize its impact.

For instance, the purple color of Cadbury's landing page is reminiscent of the British confectionery company's widely recognizable product packaging.

3. Employ High-Quality Images

On the internet, customers won't be able to view, touch, or use physical goods. Post attractive product images to draw shoppers' attention. You can draw attention to your products and get people to stop and look with the help of compelling photos.

Images of Tesla's vehicles, solar roofs, and accessories may be found on the company's main page. This makes it possible for customers to see themselves using the actual product, even if they are only viewing it on a screen.

4. Mobile-Friendly Design

Globally, there are more than 7.1 billion mobile users. Of those, 50% of smartphone users are more likely to browse or shop on a mobile website rather than download a mobile app. These figures demonstrate how important mobile optimization is if you don't want to lose out on a significant portion of your customer base. Include big clickable buttons, responsive layouts, and consumer-targeted scrollable information to get things going.

On the home page of Partake Foods, there are mouthwatering pictures of its cookies and a call to action (CTA) that mobile customers may click to get their delectable treats.

5. Call People to Action The Best

A beautiful website will draw attention, but don't forget to include a call to action (CTA). Users are prompted to take the next step or action through a call to action to complete their shopping transaction. It's one of the key factors that will affect website conversion if you're trying to sell a good or service.

On its main page, Playbook describes the product as a platform that enables users to "organize, share, and collaborate on creative content." After learning more about the product, you can try it out by clicking the pink "Create Playbook free" button.


6. Utilize Lots of White Space

Once you've added all the required landing page components, consider the space (or blank space). Create empty spaces around website components to give readers a visual break as they analyze the content. If you do it well, you may direct viewers' attention to crucial details. Additionally, you'll be able to keep your landing pages from being crowded and cluttered.

For instance, viewers are naturally drawn to Apple's iPhones since the product photographs are surrounded by white space. 

7. Maintain Simple Site Navigation

Consider whether it will be simple for you to find the information you require while you browse a website. Visitors will eventually leave the page if it happens. A helpful hint is to have a clear and uncomplicated navigation layout on the website header.

An immersive 360-degree image of its hotel can be found on the website of the ski resort in Avoriaz, for instance. Additionally, there are buttons on the right side for its packages, lodgings, contacts, and a menu, making it simple for visitors to discover what the location has to offer.

8. Prevent Clutter

According to Hick's law, when consumers are presented with more options, making selections will take longer. In terms of web design, this means it could be challenging for users to decide whether to buy anything or sign up for an email newsletter. Making the page easier facilitates visitors' decision-making

Visitors to the Shopify home page are just required to provide their email addresses to begin a free trial, allowing them to accept the offer and opt-in.

9. Use Captivating Headers

Headings influence readers to do the desired action. Additionally, they make it simple for visitors to quickly scan your landing pages and get the data they require. Plan where the headlines will go so that they clearly express the goods and services your company provides.

The main heading on the home page of Adobe Creative Cloud refers to the 60% discount offered to teachers and students. The revised Creative Cloud plan, Creative Cloud Photography, and the free Adobe Acrobat trial are highlighted in the subheadings.

10. Construct a Visual Hierarchy 

The arrangement of the design components on a page is referred to as visual hierarchy. The positioning of the text and visuals is one example. It not only indicates to consumers where to focus their attention, but it also specifies the structure in which the information will be presented.

You can notice that the brand name "Hyer" is at the top of the visual hierarchy in this example from Hyer, followed by the term "Personalized Aviation," which describes its primary service. Your eyes will naturally move to the major headers and graphics before landing on the CTAs for "Book an Aircraft" and "Book a Shared Flight."

11. Design a Unique User Experience

While having a beautiful website can draw visitors, offering tailored experiences is what will keep them coming back. Small businesses may give information that is in line with a user's preferences and needs thanks to personalized features like behavior-based product suggestions, targeted offers, and geo-targeting. Nearly 60% of shoppers, according to Accenture, want real-time discounts and promotions. 

The website of online retailer Amazon provides customized messages based on a user's browsing history. You will be given suggestions for additional purchases as you explore various products.

12. Conduct A/B Tests with Your Target Market

A stunning website does not guarantee great conversion rates. To effectively express your value proposition, you need research-based data on the appropriate color, design, and location obtained through A/B testing.

For instance, Groove produced a sales page with a poor conversion rate of 2.3%.

The team rebuilt its landing page after gathering input from marketing professionals and customers. The latest version's conversion rate increased by 4.7% thanks to the updated graphics and copy.

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